Start your brains - not your car.

Start your brains, not your car. For zero CO2 on short distances.

The new booklet explaining the campaign is printed and you can look at it online. Enjoy:

Open publication - More fairkehr

The French and Responsible Consumption

The Ethicity/Ademe 2011 study is, yet again, extremely full of enlightening information. This annual barometer “The French and Responsible Consumption” elaborated by the agency Ethicity (in collaboration with the Ademe) is a real landmark concerning the evolution of French consumers.

This year, the growth of environmental concerns seems to slow down compared to more economic considerations. In the last several years, the same studies highlighted a crisis of confidence from consumers towards companies’ and organisations’ messages and discourses. This year, the spectrum appears to be more individual.

One can notice a growing concern about personal and individualistic issues (health) more than about social and global issues (the planet Earth…).

These are some of the key figures extracted from the latest study: 71% of the French population consider that sustainable development is still a necessity. For 63% of them, health (personal, family, friends) is in their top three concerns. As a consequence, 36% consider that the selling promise that “these products are healthy and possess health benefits” is their first purchasing criterion, more important than environmental messages (for only 27% of respondents).

It is in this shifting context that the idea of “consuming differently” evolves: For 45% of the French consumers, “consuming responsibly” corresponds to “consuming differently” (an increase in 10% compared to 2010). 51% claim having focused on more “sustainable development” products this year (including 13% who declare consuming less). Global environmental considerations do not trigger as much concern for the French population as before. 49% of respondents are still very implicated compared to 55% in 2008.

Buying locally is a growing consumption model in favour of sustainable development, globally positively seen by the French respondents. 24% of respondents actually favour a regular consumption of locally produced products.

The MEDDM (the French Environment and Sustainable Development Minister) names Sidièse to manage the online campaign for eco-labels.

Don’t hesitate to checkout and promote the eco-label online viral website: www.simplementecolabel.fr created by Sidièse.

The French Environment Minister has chosen Sidièse to boost and promote the French and European eco-labels online.

The objective: collaborate with influential blogs and websites through the creation and implementation of web banners. Electronic signatures are also created and available for anyone eager to replace their classical signature: “Please do not print this email…”

Please spread this crucial message to encourage better consumption and keep every follower and actor posted!

The European Parliament adopts “The Impact of Advertising on Consumers’ behaviour” report.

On December the 15^th of December 2010, the European Parliament adopted “The Impact of Advertising on Consumers’ behaviour” report. This text was an initiative from Mr Philippe Juvin (French, PPE). The members of the European Parliament agreed on the fact that advertising is valuable and that the level of auto regulation is high. They also settled on the principle that consumers must be warned about the new intrusive and misleading advertising techniques, which are widely present on the Internet and often personalized according to people’s personal characteristics.

The report also stresses the importance of a better protection of vulnerable consumers and emphasizes the role that advertising has on image building and calls to fight against stereotypes. In order to improve consumers’ safety and enhance transparency, the report encourages the European Commission to develop an official EU website on labelling systems and confidentiality models which certify data protection standards for websites.

Mr Philippe Juvin’s report underlines the phenomenon that advertising often conveys discriminatory and despicable messages, often based on stereotypes and sexism. To fight against this issue, the report requests reconsideration and progress of “extremely shallow models” from agencies and media professionals so as to “avoid harmful messages based on stereotyped physical characteristics”.

In-house sensitization campaign in favour of recycling at Nestlé Waters MT

Sidièse was offered the task to elaborate a campaign for in-house sensitization on the importance of recycling plastic bottles by Nestlé Waters MT.

The agency created a coloured, fun and catchy plan structured around a collaborative website called “I’m doing it” which encourages employees to post their own created slogans. This site grows and lives thanks to personal experiences, ideas and information.

We also recycle our own plastic bottles of course, but not only! Pencil pots, wasp traps, and thrash cans named “Elise”…

The Ademe « Batucamob » for the European Week For Waste Reduction

On Saturday the 20th of November, the Ademe and its partners kicked off the European Week For Waste Reduction with a bang.

A group of percussionists took part in a Batucamob (combination between a Batucada and a Flash Mob): a unique event that highly entertained the Trocadéro in Paris with exotic Batucada rythms (famous Brazilian music). One significant difference though: the music instruments were replaced by thrash cans, tins, and other scrap metal boxes and pots!

One could not imagine a better (and noisy) way to highlight the issues that waste management represents (Each person produces more than 390kg of waste in a year!).

The Sidièse team, which organized the event, were out there in full force! For those who sadly could not participate, a video is available on www.batucamob-serd.fr