Founded in 1999, Sidièse is a communication agency that boasts close to 30 dynamic employees, all dedicated to areas as diverse as consulting, creation, Web, production, administration and finance. Within just five years of its creation, the agency took on a specialized approach in sustainable development.
Today, our work consists of nourishing brands, their discourse, their players as well as their spectators with content that is effective and well balanced, both from an ethical and transparent point of view.
We develop innovative solutions for our clients that cover the most important issues a business can face:
Institutional communication
Advertising
Direct marketing
Network animation
Event management
And much more…
Our main activities include:
Consulting (BtoB and BtoC): Analyses of targeted markets and audiences, including branding development, as well as advice on a company’s positioning and offer.
Design (BtoB and BtoC): Innovation, performance, researching meaningful and efficient messages and bringing them to life.
Production: Zero faults, total customer satisfaction.
Collaboration: From the brief through to the process.
Rigorous operating methods: Internal design briefs and time sheets, commitment to deadlines, prices, analyses of results and debriefing.
Service: A truly customer-focused approach.
Our mission is to integrate the issue of sustainable development into our clients’ marketing strategies whenever and wherever possible.
The most essential challenge today is being able to effectively manage the long term. In other words, carefully considering the economic, social and environmental consequences of your business’ activities. It’s also critical to take into account the development of control systems and solitary mechanisms for a more balanced sharing of the world’s resources.
The advertising industry was one of the last to enter the field of sustainable development. Agencies are only beginning to understand the full impact of their actions and realize the social and environmental responsibilities that are linked to their activities. The claim of honesty in marketing messages is stronger than ever and it is very important that designers and editors be aware of their responsibility in their advertising approach.
To give a good example of how these aims can be accomplished in an agency, we start with our own.
The three pillars of responsible communication:
Eco-communication: Measuring and reducing the environmental impact of our marketing production: training our teams, selecting only eco-responsible providers.
Responsible messages: A means of communication that is serious, transparent and opens towards the stakeholders and a better public acceptance of the messages advertising conveys.
Control of the agency: Sidièse has established a CSR (Corporate Social Responsibility) strategy that’s based on continuous training of our employees, an opening to our stakeholders and a real mission to reduce our impact.
In 2008, we conducted our first carbon analysis to obtain a clearer picture of the impact our agency has on the environment. Transport methods and the management of procurement were two of the most significant aspects in this survey.
Following this analysis, we organized several training sessions for our staff and chose to meet together on a weekly basis to discuss sustainable development. An ethical commission, with about 10 experts in communication and sustainable development, was set up as well, to help us in our approach, to encourage us and to respond to our questions concerning sustainable development.
Every six weeks, an external expert comes to the agency to conduct an informal ‘master class’. The aim of these sessions is it to regularly address the core topics in responsible communication. Christian de Perthuis, carbon specialist; Serge Orru, general director of WWF; Philippe Moati from Credoc; and Bettina Laville are just a few of the personalities that were invited to share their perspectives.
As Christian de Perthuis released his new book, we were happy to organize a debate between him and Jean Jouzel, vice president of the GIEC, on the topic of “Some economic decisions given to the scientific doubts” – an evening in which employees and clients were all welcome to take part.
Over these past years, Sidièse has garnered a strong reputation for its experience and know-how in sustainable development. In fact, 60% of our new clients choose us for our expertise and the coherence between our advice, know-how and reputation for good social and environmental governance.
Gildas Bonnel, founder and president of Sidièse, is active within the professional union AACC and serves as a partner with ADEME and the UDA (Union des Annonceurs et l’ARPP) on the development of an “anti-greenwashing” tool for agencies and advertisers. He is also a member of the think tank involved in the implementation of ISO 26000 with AFNOR.
We are aware of the impact advertising has on the population and that’s why we stick up for responsible advertising – communication with a trustworthy message that is aware of its environmental, social and economic impacts.
Eco-efficient advertising means measuring, reducing and offsetting the environmental impact of advertising. We reconsider the purpose depending on the objectives and act at every level of the design process. Moreover, we select our service providers based on CSR indicators.
In everyday life, this creates an independent, responsible, multi-channel agency that works for BtoC as well as BtoB. Sidièse is a member of the AACC trade association (Association des Agences Conseil en Communication) and is also Veritas-approved since 2007, a label that guarantees a high level of professionalism by respecting five fundamentals:
The simultaneous exercise of advice, creation and implementation
The promise to respect good practices in our management of HR
A structured organization
The IT and legal security of campaigns
A healthy and responsible relationship with our customers
To learn more about Sidièse, have a look at our homepage www.sidiese.fr
