fairkehr - the agency for sustainable mobility
Since its foundation in 1986, the Bonn-based fairkehr agency has been working continuously on better information in the field of sustainable mobility. We aim to change people’s awareness and behaviour in everyday and leisure traffic.
We proceed emphatically and humorously, avoiding finger-wagging as we work for a climate-friendlier, healthier and safer traffic environment.
24 years of fairkehr agency stand for 24 years of experience with sustainability, political actors, legal and technical issues as well as specific marketing and communication questions.
In addition to our activities as a marketing and communication agency in the field of sustainability, we publish two magazines (fairkehr – a magazine on transport and environment, www.fairkehr-magazin.de and Verträglich Reisen an annual magazine on sustainable travel, www.vertraeglich-reisen.de). Besides the print media, we run different information and campaign websites.
We offer consultation and products concerning ecological investment and insurances, eco-energies and many other questions customers have in the field of a sustainable lifestyle.
References
Projects for sustainable mobility in German cities
In October 2008, the fairkehr agency and velokonzept agency were awarded the contract by the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety to conduct an image campaign for emission-free mobility at a national level.
The partners in this project consist of nine German municipalities: from Kiel in the north to Freiburg and Karlsruhe in the south of Germany. Through poster advertising, cinema ads, brochures, advertisements, internet and press relations, motorists were induced to switch to pedestrian and bicycle traffic. All processes are directed and coordinated by the team of the fairkehr agency in a supervisory capacity.
The first phase of the project “Kopf an: Motor aus.” (“Start your brains, not your car”) drew to an end in September 2009. All the objectives were achieved. The campaign evaluation revealed a very high acceptance rate among the residents of the participating cities. 75% had become aware of the campaign. 50% of these stated that the campaign had been thought-provoking and 20% stated a concrete change in their behaviour towards more emission-free mobility.
Publications
fairkehr – the magazine for the environment, mobility, leisure and travel
The member magazine of the Verkehrsclub Deutschland (VCD) e.V. is published six times a year by the fairkehr publishing company.
Circulation: 62,000 copies, 52 pages.
www.fairkehr-magazin.de
Verträglich Reisen
Circulation: 215,000 copies, 148 pages, annual publication
Verträglich Reisen is currently the only magazine for environment-friendly travel in the German-speaking countries
www.vertraeglich-reisen.de
Corporate Social Responsibility
Climate and environment:
Mobility
The central location of our office ensures good accessibility by public transport
Staff members are provided free travel by public transport between home and work
Business trips are managed without cars and planes
Travelling employees are provided with a discount card for travel by train
We use bicycle couriers
A company bicycle is available
2. Company pension plans are selected from ecological investment providers for all employees
3. Our energy is supplied with green electricity.
4. Delivered supplies consist of eco-products (work materials, paper, beverages, etc.)
5. The house and property are maintained and cleaned without the use of chemical products and noisy machinery
6. The production of our own advertising and information materials is eco-friendly.
Social Measures:
We offer flexible, family-friendly working hours and individual part-time work solutions that are adapted to the life situation. We believe in fair pay.
Further training is provided for all employees.
Facts and figures:
Employees: 15
Turnover: 1.7 m Euro
