Greenpeace and VW's Death Star

Simply great: Greenpeace vs. the Dark Side!



Watch the video, join the campaign and stop Volkswagen from destroying the earth by constructing cars that emit too much CO2.

The Transtheoretical Model – six steps towards behavioural change

The Transtheoretical Model of Behaviour Change assesses an individual's readiness to act on a new healthier behavior, and provides strategies, or processes of change to guide the individual through the stages of change to action and maintenance.
The Transtheoretical Model is also known by the acronym TTM and by the term "stages of change model".

In the Transtheoretical Model, change is a process involving progress through a series of stages:

1. Precontemplation – people are not intending to take action in the foreseeable future, and are most likely unaware that their behaviour is problematic
2. Contemplation – people are beginning to recognize that their behaviour is problematic, and start to look at the pros and cons of their continued actions
3. Preparation – people are intending to take action in the immediate future, and may begin taking small steps towards change
4. Action – people have made specific overt modifications in their life style, and positive change has occurred
5. Maintenance – people are working to prevent relapse," a stage which can last indefinitely
6. Termination – individuals have zero temptation and 100% self-efficacy... they are sure they will not return to their old unhealthy habit as a way of coping

In addition, the researchers conceptualized "relapse" (recycling) which is not a stage in itself but rather the "return from action or maintenance to an earlier stage."

For the campaign „Start your brains - not your car“ fairkehr made use of this model of behavioural change: While designing the messages for the campaign the team took into consideration that behavioural change is a long term process and conceived three phases out of the six steps of TTM. These were transferred into three campaign phases.

Read more about the campaign in the magazine „fairkehr“.

Visit the campaign’s webpage.

Cars become bicycle crowds

Ten bikes instead of one car: The British company Cyclehoop has constructed a bicycle stand that shows how much space a parking car takes. The „Car Bike Racks“ were first to find in Derry Street, London Kensington, in September 2010. In November the Swedish city Malmö decided to replace two parking spots with the „Car Bike Racks“ – as a signal to car drivers to better go by bike. Other European cities followed: Bicycle drivers in Helsinborg in Sweden, Almada in Spain and in Dublin can already chain their bikes to cars.

Europe via train, bus or ferry

Travelling by bus, train or ferry is much more relaxing than going by car or plane and it reduces the emission of CO2. The website Verträglich Reisen shows maps of European countries with all connections for trains, ferries and busses. In addition you find advice for your journey, special offers, tips for booking and accommodations.

Generation Rent-a-Car

Owning a car is so yesterday – that’s the opinion of fairkehr’s chief editor and chief executive Michael Adler. That’s why he has written a book about the „Generation Rent-a-Car“ and the new pleasure in a different kind of mobility.

He explains why it is high time for us to change our ways of thinking in times of climate change and peak oil. And he shows how young people in cities already get around differently than their parents: completely flexible with carsharing, rental bikes, professional hitchhiking organisations, bus and train. This young metropolitan’s lifestyle should infect other social groups.

Michael Adler creates a concrete agenda for society and politics: from the scheduling of bus and train traffic to the construction of cities for people, not for cars.

His book is interesting for all that want to care of turning a stylish trend into a sustainable movement.

Michael Adler: Generation Rent-a-Car. The new pleasure in a different kind of mobility. Oekom 2011, 112 pages, 12,95 Euro