Owning a car is so yesterday – that’s the opinion of fairkehr’s chief editor and chief executive Michael Adler. That’s why he has written a book about the „Generation Rent-a-Car“ and the new pleasure in a different kind of mobility.
He explains why it is high time for us to change our ways of thinking in times of climate change and peak oil. And he shows how young people in cities already get around differently than their parents: completely flexible with carsharing, rental bikes, professional hitchhiking organisations, bus and train. This young metropolitan’s lifestyle should infect other social groups.
Michael Adler creates a concrete agenda for society and politics: from the scheduling of bus and train traffic to the construction of cities for people, not for cars.
His book is interesting for all that want to care of turning a stylish trend into a sustainable movement.
Michael Adler: Generation Rent-a-Car. The new pleasure in a different kind of mobility. Oekom 2011, 112 pages, 12,95 Euro
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